This programme has been designed to provide a balanced education through a critical study of the current dynamic and challenging business environment. It provides students with a broad-based business education helping students to develop personal and professional skills which will give graduates the confidence to pursue a successful business career, in Ireland or overseas. You will have the opportunity to study a variety of business subjects as indicated below. Case studies and practical business projects are used to develop students’ analysis, communication and professional business skills. This programme prepares students for employment in a wide range of business areas and management functions of industrial, commercial and public enterprises, or as a self-employed individual