The SPA Certificate in Applied Analytics for Business aims to develop the data literacy of participants. The programme is suitable for a wide range of learners including:

1. Team members and operational staff who constantly interact with data and need professional data literacy skills to enable them to handle, interpret, and communicate data to support innovation, strategy development and data-driven decision making.
2. Business leaders who need upskilling in data governance, ethics and technologies so that they can interact with data specialists most effectively.
3. New graduates who require strong professional skills in data analysis, management, communication and visualisation, as well as an understanding of the business context, strategic use of data, and work readiness skills for a commercial environment.
4. Returners to work who want to reskill for careers in data analytics.

 

Students with a level 8 qualification might choose this programme to complement their undergraduate degree. Individual students may enrol in this programme, and it is also envisaged that a company could choose to run this programme for their internal staff.