Emerging from disciplines including human factors, ergonomics, and cognitive science, UX and service design as user-centred design (UCD) disciplines have come to be established as an integral part of the lifecycle of all products or services over the past few decades. From initial research, through product design and development, to user testing and improvement, UX and SD skills are required at every stage in the production of digital products and services. Skills such as qualitative and quantitative user research, interface and interaction design, customer experience mapping, and low- and high-fidelity prototyping are critical for the success of any new product or service. There is a growing need for skilled professionals with expert knowledge in UX and SD in the modern workplace.

 

Graduates of this programme have the opportunity to progress their study to Masters level in semester 2 by choosing either the Master of Arts (MA) in User Experience And Service Design or the Master of Science (MSc) in User Experience And Service Design.