Innovation is recognised as critical to the achievement of objectives in every type of organisation, however managers face many challenges if they are to innovate successfully. This course focuses on key thematic innovation management areas namely: innovation strategy, idea generation, prioritisation, implementation, and people/organisation.

 

Through the themes, learners will gain an understanding of the complex processes needed to ideate, prototype, validate and commercialise products supported by theoretical models and practical tools. Because innovation is context dependent, emphasis is placed on the application of models and analytical tools that clarify the interplay between competition, new ideas, patterns of technological and market change, and the structure and development of internal capabilities to manage innovation successfully, regardless of the organisation or sector.