Being a fashion buyer is one of the most sought after careers in fashion. Behind the glamorous image of a buyer who is travelling the world to select the latest pieces off fashion week runways is a job that requires a combination of skill sets to be successful. Solely responsible for selecting and ordering what is sold in stores to ensure maximum profit, in this demanding role you’ll need to be constantly trend spotting, have a strong business sense and be a great communicator.

 

Trend forecasting and brand discovery

Taking from their knowledge of fashion together with business sense, fashion buyers decide what to buy, which mix of brands to buy and need to know what their customer is looking for. Besides maintaining strong relationships with top brands, buyers constantly stay on the lookout for new brands, designers and trends. Before the rise of Instagram, brand discovery would mostly be done via trade shows, networking, a magazine editor’s referral or simply from designers sending samples. Today, Instagram plays a large part in how fashion buyers discover and reach out to emerging brands.

 

Quantitative and analytical skills

The role of the fashion buyer is where art meets science, meaning being analytical and comfortable with math as well as fashion savvy will put you ahead. The fashion buyer uses EXCEL spreadsheet and should be familiar with the formulas in the program. One minute the buyer could be talent scouting the latest brands, the next minute he/she could be presenting to the board why the buying decision has been made to purchase a budding designer’s collection based on consumer insight.