Communicating the value of your product or service is essential. We might not always remember the detail of what someone said, but we do remember how we feel listening to them... and we remember the story! The art of storytelling can help transform how we articulate and influence.

 

Whether you need someone to support your organisation, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this masterclass you will learn how to shape your idea into a story and gain tools and techniques that will help you to bring your vision to life and create stories that influence and inspire.

 

This masterclass will help you to refine and shape your idea using a narrative approach that brings clarity to your communication, inspiring people to pay attention and act. You will learn about the science of storytelling, observe recent case studies and come away having gained practical tools and techniques that will enable you to bring your vision to life and create stories that influence and transform.

 

What topics will be covered?

• An introduction to business storytelling;
• The science of story;
• The skill of storytelling;
• How we can use strategic story in our businesses going forward.

 

On completion of the Masterclass a Certificate of Completion will be provided.

 

Who is this Masterclass for?

Professionals who wish to communicate more impactfully their ideas, products, or services. A Certificate of Completion will be provided when the Masterclass has been completed.