Overview

This one-day in-person programme focuses on design thinking in a pharmaceutical setting, while also introducing the concept of responsible innovation. We look at innovation on a broader scale, exploring why it is important in this sector and how to apply innovation tools and frameworks in day-to-day work. This programme is a comprehensive exploration of attitudes, motivations, and behaviours needed to develop an entrepreneurial mindset and nurture a culture of innovation among pharmaceutical professionals.

 

The masterclass will cover the importance of innovation in times of economic uncertainty and change and how we all have the potential to become more innovative in our approach to delivering value as pharmaceutical professionals. In addition, the programme will give you the opportunity to consider challenges that you experience in your work and collaborate with others across different sectors to explore and address these ideas.

 

The masterclass is targeted at practicing pharmacists in community or hospital pharmacies, and medical or scientific advisors in the pharmaceutical industry. It will also be of interest to pharmacists seeking to move into a role in the sector.