Who is this Micro-credential for?? 

• Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world. 

• Global leaders such as Google, Facebook, LinkedIn, Microsoft, and Twitter all have their European Headquarters in Dublin, and this micro-credential draws upon the very close links between Trinity Business School and these organisations.  

• This micro-credential aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing and AI. It is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital strategies for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.

 

Why should I take this Micro-credential?? 

• Having completed this micro-credential participants will have a strong understanding of the different tools and techniques used in Digital Marketing. The curriculum includes prompt engineering, customising AI outputs to meet specific marketing needs, and developing AI-driven content and SEO strategies. Each module is designed to provide hands-on experience, ensuring you can directly apply these skills within your organisation.  

• They will have gained the necessary skills to guide the development of effective digital strategies and implement AI-driven solutions that drive measurable success.

• Through interactive sessions and collaborative projects, participants will learn to create detailed user personas, conduct market research with AI, and utilise AI for content creation and optimisation. 

• They will learn and address the ethical considerations of using AI in marketing to be prepared to lead with integrity and innovation.