The University of Auckland is New Zealand’s largest and top-ranked university, known for high academic standards, a diverse international community, and strong global reputation. It hosts students from over 100 countries and offers extensive student support services including academic assistance, wellbeing advice, and career guidance.

 

The Business School, which houses the Master of Marketing, provides practical, industry-relevant teaching and access to employer networks and career development resources.

 

Why Study Master of Marketing at UoA?

The Master of Marketing (MMktg) is ideal if you:

• want to launch or accelerate a career in marketing, communications, branding or digital strategy
• have a bachelor’s degree (business or non-business) and want specialised marketing expertise
• value practical, industry-focused learning, including projects that enhance employability
• aim to build core business knowledge + advanced marketing skills in a global context

 

Programme Structure & Subjects

The programme typically includes:

Core Business Foundations

• Managing People & Organisations

• Financial Reporting & Control

• Economics & Business Analytics

• Business Technology

• Operations & Supply Chain Management

Marketing Specialisation

• Marketing Management

• Understanding Consumers

• Branding Strategy

• Strategic Digital Marketing

• Marketing Strategy Capstone/Industry Project

 

Disciplines & Specialisations

While the core Master of Marketing is itself a specialised masters, students build expertise particularly in:

• Consumer Behaviour & Insights
• Brand Strategy & Communications
• Digital Marketing & Data-Driven Decision Making
• Marketing Management & Strategy

 

Career Outcomes

Graduates of this programme can pursue roles such as:

• Brand Manager
• Marketing Coordinator / Advisor
• Market Analyst
• Communications Adviser
• Corporate Consultant
• Public Relations Office

 

Highlights for International Students

• Designed for all bachelor backgrounds, not just business graduates
• Blends core business foundation + deep marketing skills
• Professional development and industry project included
• Multiple annual intake options
• Scholarships available to support cost of study
• Located in Auckland, a vibrant global city offering internship and networking opportunities

 

Visa Requirements for International Students

To study full-time in New Zealand, you must: Receive an Offer of Place from the University

• Apply for a Student Visa via Immigration NZ
• Show evidence of funds (tuition + living costs) and insurance
• Enrol in a sufficient study load (as stipulated by visa conditions)

 

Latest Updates / Things to Note

• Applications open up to 12 months before start date and may be accepted late if space permits.
• Entry is competitive — strong grades and English proficiency improve admission chances.
• Always confirm deadlines and fees on the official University of Auckland pages before applying as fees and dates may change annually.