The University of Auckland is New Zealand’s largest and highest-ranked university, consistently placed among the top 100 universities worldwide in QS World Rankings and known for strong global research, teaching excellence and international student community (over 7,000 students from 120+ countries).

 

BSc with Business Management and Marketing Specialisation

While the University of Auckland’s official course pages don’t list a separate “BSc Business Management & Marketing Specialisation”, the Bachelor of Commerce (BCom) degree offers majors and specialisations in:

• Management & International Business

• Marketing

• Business Analytics

• Finance, etc.

The Business School hosts major offerings where students can customise their BCom pathway, including a Marketing specialisation, which typically covers:

• Consumer behaviour

• Marketing strategy

• Digital marketing

• Brand management

• Business analytics

 

Career Outcomes & Highlights

• International degree from a globally recognised university

• Pathways to professional roles in education, business, marketing, management, research and leadership

• Extensive student support and career services

• Auckland lifestyle, internships and networking opportunities

 

Latest Notes & Special Considerations

Post-Study Work Visa (New Zealand)

Work visa eligibility rules can change and may require specific study durations or programme levels. Always verify current Immigration New Zealand guidance before applying.