Why Study This Programme?

• Taught in one of New Zealand’s top-ranked universities with strong global business recognition.

• Offers flexible major choices letting you tailor your degree to your career goals (e.g., Marketing & Management).

• Develops practical business skills, analytical thinking, strategy and leadership knowledge.

• Internationally recognised qualification opening doors worldwide.

 

Specialisations / Majors

Within the BCom you can choose majors (specialisations) including:

• Marketing – focuses on consumer behaviour, strategy, branding, digital marketing and market research.

• Management – covers organisational behaviour, strategic business decisions, leadership and managerial skills.

• Other majors available include Accounting, Business Analytics, International Business, Economics, Finance, etc.

 

Course Content & Structure

Year levels typically progress like this:

Common First-Year Foundation

• Core Business subjects (e.g., introductory management, business principles)

• Basic economics, statistics and commerce fundamentals

Intermediate (Years 2–3)

Specialised courses in your chosen majors, such as:
Marketing subjects may include:

• Consumer Behaviour

• Digital Marketing

• Strategic Marketing

• Market Research
   

Management subjects may include:

• Organisational Behaviour

• Strategic Management

• Leadership & Teamwork

 

Career Outcomes

Graduates of this BCom with Marketing and Management majors are well placed for roles such as:

Marketing-focused roles:

• Marketing Executive

• Brand Manager

• Digital Marketing Specialist

• Market Research Analyst

Management-focused roles:

• Business Analyst

• Operations Manager

• HR or Project Coordinator

• Consultant

Other Opportunities:
Many graduates also move into entrepreneurship, consulting or graduate leadership programmes with multinational firms.

 

Visa Requirements for International Students

To study in New Zealand, you need a Student Visa:

• Offer of an enrolled place in a full-time programme
• Proof of funds (tuition + living costs)
• Health/medical insurance
• English language evidence