Unlike many theory-heavy business degrees, EIT strongly focuses on practical business application. Students regularly solve real-world business problems and engage with local organisations and industries.

Work-Integrated Learning

The programme includes:

• Industry projects
• Business internships
• Site visits
• External business speakers
• Workplace-integrated learning activities

Students can complete:

• 30-credit work-integrated business project
  OR
• 45-credit business internship (subject to approval).

Flexible Study Options

Students can study:

• Full-time
• Part-time
• On-campus
• Selected online options for international students

Supportive Learning Environment

EIT offers:

• Small classes
• One-to-one academic guidance
• Personalised course advice
• Experienced business lecturers

Career-Focused Business Education

The programme helps students develop:

• Leadership skills
• Communication skills
• Strategic thinking
• Marketing expertise
• Entrepreneurial knowledge
• Business management capabilities

Strong Industry and Networking Opportunities

Students interact with:

• Local businesses
• Industry professionals
• Guest lecturers
• Real business clients and organisations

Programme Structure / Subjects Offered

The Bachelor of Business Studies combines core business knowledge with practical projects, workplace learning, and specialised major pathways.

Major Options

Management Major

Students study:

• Management
• Human Resource Management
• Operations Management
• Entrepreneurship
• Leadership
• Organisational behaviour
• Business planning

Marketing Major

Students study:

• Marketing communication
• Branding
• Marketing research
• Consumer behaviour
• Sales and promotion
• Product and market strategy

Double Major Option

Students can also complete:

• Management + Marketing double major

Work-Integrated Learning

A major highlight of the programme is its practical workplace component.

This includes:

• Industry speakers
• Site visits
• Collaboration with local businesses
• Business planning projects
• Work-based internship/project opportunities

Capstone Experience

Students complete either:

• Work-based business project (30 credits)
  OR
• Business internship (45 credits) subject to approval.

Skills Students Develop

Graduates develop:

• Leadership and management skills
• Strategic thinking
• Marketing and branding expertise
• Communication and teamwork abilities
• Problem-solving capabilities
• Entrepreneurial skills
• Professional business practice
• Workplace readiness

Disciplines / Specialisations Offered

Students may specialise in:

• Management
• Marketing
• Human Resource Management
• Operations Management
• Entrepreneurship
• Branding and Communication
• Sales and Marketing
• Business Strategy

Career Outcomes

Graduates may pursue careers in:

• Business management
• Marketing and branding
• Sales management
• Human resources
• Operations management
• Entrepreneurship
• Business consultancy
• Retail and service industries.

Possible Job Roles

Management Pathway

• Team Leader
• Management Trainee
• Operations Coordinator
• HR Assistant
• Business Development Officer
• Small Business Owner

Marketing Pathway

• Marketing Coordinator
• Sales Manager
• Product Manager
• Account Manager
• Brand Assistant
• Marketing Executive.

Highlights of the Programme

• Practical “real business” learning approach
• Industry projects and internships
• Double major option available
• Supportive small class environment
• Flexible study pathways
• Work-integrated learning opportunities
• Strong industry engagement
• Real-world business problem-solving
• Internship and business project options
• International student support services.

Latest Updates / Special Requirements

Internship and Business Project Options

The programme includes:

• Work-based business project
• Internship opportunities with local organisations.

Interview Option Available

A personal interview may form part of the admission process for:

• Provisional entry applicants
• Mature applicants
• Students requiring special admission consideration.

Strong Student Success Stories

Recent EIT graduates have secured:

• Industry awards
• Marketing and management careers
• Professional networking opportunities.

Support Services

EIT provides:

• International student support
• Academic learning services
• Disability support
• Wellbeing support
• Mori and Pasifika support services.

Visa Requirements for International Students

International students studying on-campus in New Zealand generally require:

• Valid New Zealand student visa
• Offer of Place from EIT
• Proof of tuition fee payment
• Valid passport
• Medical and travel insurance
• Proof of sufficient living funds
• English language evidence