International Business and Marketing Management
Our MSc International Business and Marketing Management course is accredited by the Association of MBAs (AMBA) and the Chartered Management Institute (CMI). It will prepare you for a successful international career with a commercial or not-for-profit organisation.
You will learn to:
- identify, analyse and evaluate a range of business related issues
- develop suitable responses to these problems
- select the most appropriate course of action
You will focus your studies within the area of marketing to prepare you for a range of careers, including:
- product and brand management
- market analysis and research
- customer relationship services management
- direct marketing
- digital marketing
- public relations
- media and advertising.