The Bachelor of Business offers students a sound background in all areas of business through common core subjects, in addition to in-depth knowledge in one or more chosen areas of interest.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.

The course is intended for students with diverse backgrounds, experiences, and aspirations – whether they are a recent school leaver or not; from Australia or abroad; have work experience or not; are a profession-seeker looking to discover a career path or professionally focused with a career in mind.

This course provides an understanding of important aspects of business and offers a wide choice of majors and sub-majors including international exchange options.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own, across and between other disciplines. These creative intelligence competencies enable graduates to navigate across a rapidly accelerating world of change.