The innovative Master of Marketing program at UTS embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice.

The program allows students to adapt to the changing marketing landscape and includes subjects such as digital marketing and social media, data-driven insights, customer experience, marketing analytics, advertising and communications, marketing for social good, omnichannel marketing, strategy and leadership, innovation and creativity, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing. The course allows students to complement their existing skill set, fostering the development and support of their career aspirations. The opportunities provided by the course enable students to pursue or advance their marketing careers across a wide range of industries in Australia and internationally.

The course prepares students to analyse markets and formulate strategies that connect with industry and best practice. The flexible course allows students to complement their existing skill set and support career aspirations. The elective choices span every key marketing field to help facilitate entering or progressing a marketing career across a broad range of industries in Australia and internationally.