Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))

  • Complete a business undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
  • Graduate with a highly diverse skill-set and broader career opportunities.
  • Gain real-world experience through an industry internship, a mentorship opportunity or an overseas study tour.
  • Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
  • Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
  • Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
  • Pursue a global career in the tourism, event and hospitality business sectors.
  • Develop career-ready skills employers are looking for once you graduate, with enterprise skills embedded in all business courses.
  • Study at a university that has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
  • Learn from the same experts who advise global brands like Colgate-Palmolive, Mondelez International and Nestlé.
  • High achieving students may be eligible for the Ehrenberg Scholarship which covers HECS-HELP fees for one year, and the opportunity to apply for a part-time position as a Research Assistant at the Ehrenberg-Bass Institute for Marketing Science.
  • Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
  • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
  • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2022.
  • Study at the No.1 university in South Australia for graduate careers in Business and Management2.
  • Study a curriculum informed by world-class research in Business3. 
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.