The Bachelor of Communication and Media qualifies individuals to apply a broad and coherent body of knowledge in organisational communication and media management with professional concentration in public relations within private, public and non-profit organisations both nationally and internationally. 

 

Graduates of the Bachelor of Communication and Media degree will have a broad and coherent body of knowledge, disciplinary perspectives and skills in the management of public communication, awareness and critical understanding of public attitudes and perceptions, with depth in the underlying principles and concepts of organisation communication and media management and be able to integrate communication with media technology and media industries.

Graduates will have knowledge and skills in managing the media and public relations in contemporary culture and society, writing and document development for print, radio, television and electronic media, and application of critical and analytic thinking to the strategic planning and management of communication and media.

This specialisation provides students the opportunity to complete both the Bachelor of Communication and Media (MBCD) and the Master of Communication (DMCO) in four years. Students will complete 108 units of study comprising 9 units of core courses, 36 units of major, 18 units of professional concentration, 27 units of sub-major and 18 units of masters level courses from the Master of Communication in the final year.