The Master of Management (Advertising and Brand Management) qualifies individuals for professional practice as managers in international businesses.

It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex digital media issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers. This program develops advanced knowledge and both conceptual and applied skills in contemporary media, promotion and marketing practice within a business framework.

Qualities developed by the degree are drawn from contemporary international business practice and include strategic thinking, business management, management research, the ability to think critically, and the ability to work with a high level of autonomy and accountability.