Summary

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories that modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can then be applied in a marketing context.

Key features

• Blend classroom learning and practical work to be career-ready

   

  Combine theoretical knowledge and practical application in both marketing and media, and be sought after by employers.

• Learn from award-winning professionals

   

  Learn from widely published academics, professional marketers and award-winning media producers – all with industry experience.

• Enhance your learning in state-of-the-art facilities

   

  Use facilities with professional studio spaces, industry-standard digital workstations, a theatre and digital production tools.

• Study at a globally recognised institution

   

  Study at a business school that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB).