Marketing plays a central role in understanding the needs of different groups of people in different places across the globe. Equally practical and theoretical, our marketing teachers are researchers who help you understand the role of marketing, through curiosity, creativity, analysis, evidence and innovation. Our Master's covers the cutting edge topics you need to work as a marketing manager, from digital to analytics. The Master of Marketing is suitable for both professionals working in the marketing field and related areas, as well as those wishing to move into the field.

 

Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

 

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.