Taking a therapeutic drug from bench to bedside involves a complex, collaborative industry effort.

 

This micro-credential is ideal for health professionals, researchers and other professionals seeking a stronger understanding of the drug commercialisation pipeline and how to take a product from discovery to commercial success.

 

Delivered in partnership with the VCCC Alliance, the course gives you access to leading industry experts who will provide evidence-based insights and indispensable guidance on the drug development process.

 

Understand business models, Intellectual Property (IP) and pharmaco-economics

Examine the importance of intellectual property and patents in commercial partnerships, and explore key principles underpinning business models and value propositions. Taking a broader view, explore how pharmacoeconomics impacts drug development.

 

Examine strategic alliances across academia, pharma and biotech

Explore the role of different players in the drug commercialisation pipeline, and how strategic alliances are built across academia, pharma and biotech. Understand the function of laboratory research, drug companies, health care clinics, pharmacies, governments, regulatory bodies, policymakers, healthcare practitioners and hospitals.

 

Discover how to craft effective marketing strategies

Explore marketing strategies for pharmaceuticals and biotechnology drugs, and understand the potential pitfalls and hurdles involved in launching a promotional campaign for a new drug.