In our ever-changing digital world, customer interactions with brands across multiple touchpoints  leave trails of valuable digital data.

 

Analysing this data helps us understand complex decision journeys taken by consumers and helps organisations improve their customer conversion rates.

 

This online micro-credential will equip you with essential tools and skills to generate insights about customer behaviour through  quantitative modelling processes and data analytics so you can  focus your efforts on reaching your key target markets.

 

Taught by leading experts in business analytics, this six-week course is ideal for professionals in the marketing industry, including marketing performance specialists, insights analysts, and data analysts.

 

Explore the fundamentals of data analytics

Gain essential modelling skills to analyse, interpret, and predict the impact marketing decisions will have on your future business strategies. Discover how to implement time series models to accurately measure and predict consumer behaviour with your products and services over time.