The ability to persuade and influence is an essential skill for policymakers and public managers. Whether it’s presenting advice to a senior decision-maker, influencing a group in a meeting or convincing colleagues to support an initiative, the ability to persuade is pivotal to effective public leadership.

 

This micro-credential will arm you with the skills you need to persuade and communicate effectively. You will be introduced to the latest thinking in the fields of social psychology, communication, and the art of rhetoric.

 

It is ideal for professionals working in or with governments, including NGO's, who are seeking a greater understanding of the theoretical concepts and practical strategies needed to craft persuasive communication.

 

Explore the foundations of persuasion and examine critical skills needed for effective communication

Study core elements of the communication process, including storytelling, and learn to apply 'sticky principles' to your work to effectively communicate your ideas.

 

Gain tools to better understand the art of rhetoric

Analyse classic rhetorical frameworks and explore their relevance to contemporary policymaking and public management. Assess and compare case studies that demonstrate effective use of rhetorical techniques.