Build a career in high-demand, with the Graduate Certificate in Digital Marketing. 

 

This online course will boost your career options whilst helping you to master the latest fundamentals in digital marketing. You’ll gain hands-on experience using digital platforms that you can apply in your workplace. 

 

Get equipped with the latest skills in social media, search engine marketing (SEM), search engine optimisation (SEO), and data analytics. You'll learn the skills needed to identify and articulate target audiences and place them at the heart of your marketing strategy. 

 

Delivered 100% online, this course has been designed with the working professional in mind. You’ll be able to manage study around your lifestyle and apply the skills you learn straight away. 

 

This course has been developed in conjunction with Media Federation Australia (MFA) and the Interactive Advertising Bureau (IAB). 

 

Considering future learning? This course is a pathway to the Master of Creative Industries.  

 

Study a Graduate Certificate in Digital Marketing at UC and you will:

• Compare and critique digital marketing with traditional marketing theory and applications. 
• Design and employ professional best practice models. 
• Integrate critical knowledge and communication skills for sustained contribution to innovation and leadership in your field.
• Critique and assess advanced digital marketing communication theory and practice informed by discourse and local and global contexts.
• Exemplify expert professional skills and judgements focusing on industry recognised proof of knowledge.