COURSE CONTENT

The Certificate in Digital Tools for Destination Marketing micro-credential offers learners the opportunity to understand and develop digital marketing skills to help businesses better implement successful marketing strategies.

This Certificate in Digital Tools for Destination Marketing provides an overview of key marketing concepts and techniques used by business managers to build brand awareness and attract new and existing customers to their business and destination. It offers insights into techniques that help enhance brand awareness.

The practical assessments incorporates skills to develop electronic email marketing promotions to enhance business performance and productivity.

This micro-credential provides important skills for people who wish to establish their own business and build their own brand and for others managing and working in cafés, restaurants, bars, hotels, clubs and fast service restaurants to enhance the brand values of these organisations.

 

BENEFITS TO BUSINESSES

At the conclusion of this course, learners will be able to use digital tools to create electronic mail marketing campaigns to promote an event or destination. Learners will also develop a broad understanding of the suite of digital marketing tools that are available for businesses to use.

This micro-credential will also offer opportunities for improved business management skills for learners and staff working in cafés, restaurants, bars, hotels and clubs.