About the Master of Marketing

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Entry requirements and pathways
International students

Academic entry requirement

Prerequisites

Successful completion of an Australian bachelor degree (or equivalent).

Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.

Selection criteria

• Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.

Note: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

English language requirement

6.5 IELTS (Academic) with no individual band less than 6.0.

Please refer to our English Language Requirements page for details of other accepted English Proficiency tests and additional recognised English Language Proficiency Measures, such as English as the language of instruction.

Fees and scholarships

Estimated course fees for international students

Estimated fees per year (2023):A$39 800 per 120 credit points.
Note: 120 credit points represents full-time study for one year.

Scholarships:Available for this course

The International estimated fees are indicative only. The tuition fees you pay will depend on the subjects you choose to study, with each subject having its own cost. In some cases, your course fees may be higher than the indicated fees because of the subjects you choose.

International scholarships

Destination Australia – an Australian Government initiative

The Destination Australia scheme supports new international students to study in regional Australia and offers students a high-quality learning experience. For eligible applicants, these scholarships are worth up to A$15 000 per annum for up to four years.