Campus

Seneca@York

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

School

School of Marketing & Media

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This program is offered online, with some courses available in Seneca's flexible delivery format. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

Learn more about Seneca’s program delivery options.

About the Program

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Learn more about the Sports, Entertainment & Event Marketing program

On-demand webinar

View a recording of our recent webinar to learn more about the curriculum of our Sports, Entertainment & Event Marketing graduate certificate and hear from program experts. You will need to register to view the presentation.

Register now

Skills

Throughout this program you will develop the following skills:

problem-solving collaborating relationship-building leadership skills

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.