Brand Management (BMK)
This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.
Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.
Skills
Throughout this program you will develop the following skills:
- Develop brand strategies
- Product launch planning
- Business analysis
- Research
- Branding