Campus

Seneca@York

Duration

2 Semesters (8 Months)

Credential Awarded

Ontario College Graduate Certificate

School

School of Marketing & Media

• Overview
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• Admission requirements
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• Courses
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• Costs
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• Pathways
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• Contact us
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Seneca’s new Professional Selling graduate certificate program has received ministry approval and the program’s first start is planned for January 2023.

This program is offered online, with some courses available in Seneca's flexible delivery format. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

Learn more about Seneca’s program delivery options.

About the Program

This eight-month graduate certificate program will give you the latest skills needed to succeed in business-to-business (B2B) sales roles in the culturally diverse environments of the global market. The skills-based program focuses on developing a technology-driven, post-pandemic salesforce, so that you will be ready to add value in a number of roles once you graduate.

In the first semester, you will learn about prospecting, modern sales technology, speaking with clients, the sales process and virtual selling. In the second semester, you will develop skills related to inside sales, technology and analytics, communication strategies and B2B marketing.

You will have the choice to study on campus or online. In addition, an optional work term will provide an opportunity to get experience with a company and build professional contacts ahead of your graduation.

Learn more about our Professional Selling program

On-Demand Webinar

Looking to build a career in the growing global sales industry? View a recording of our recent webinar to learn more about the new Professional Selling program and discover how you can graduate ready to pursue a variety of in-demand sales roles in just eight months. You will need to register to view the presentation.

View our Professional Selling webinar on-demand

Skills

Throughout this program you will develop the following skills:

• persuasive, intercultural communication
• prospecting fundamentals
• client management
• understanding the sales process
• the latest industry technology and digital systems
• how to read and analyze digital analytics and financial documents

Work Experience

Optional Work Term

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Your Career

When you graduate from this program, these are the types of career options that you can explore:

• Inside Sales Manager
• Sales Representative
• Sales Associate
• National Account Manager
• Account Executive
• Business Development Representative
• Customer Success Specialist
• Customer Experience Associate
• Sales and Marketing Co-ordinator
• Sales Operations Manager