A career in advertising means entering a world where creativity meets strategy, storytelling meets persuasion and art meets commerce. This two-year diploma program will help you develop the skills to enter this dynamic industry, while gaining hands-on experience with real clients. 

 

Each semester of the program offers a building-block process delivered by award-winning industry experts. In first semester, you will learn the fundamentals of advertising and how it fits within the wider of world of branding and marketing. You will then have an opportunity to specialize in one of two streams based on your career goals:

• Creative stream — learn the fundamentals skills for a creative career as an art director, copywriter, designer or content creator
• Business stream — explore marketing, branding and account management for a career as an account executive, project manager or strategic planner

 

Skills

Throughout this program you will develop the following skills:

• account management
• advertising
• art direction
• content creation
• copywriting
• design thinking
• interpersonal skills