Campus

Seneca@York

Duration

8 Semesters (4 Years)

Credential Awarded

Honours Bachelor Degree

School

School of Marketing & Media

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• Program Learning Outcomes

This program is offered in Seneca's hybrid delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.

Learn more about Seneca’s program delivery options.

About the Program

Seneca’s Honours Bachelor of Communications & Media degree program will prepare you to apply strategic communications leadership best practices in support of the goals of any organization, industry or entrepreneurial endeavour.

You will gain the leadership skills and confidence to deliver transformative communications strategies across multiple platforms. In addition to building foundational communication skills across various traditional mediums, this program emphasizes the exploration of new and evolving industry trends such as artificial intelligence, data literacy and the effective use of digital channels.

Learn more about our Honours Bachelor of Communications & Media program

Graduate industry-ready to launch your career in communications, marketing, public relations, digital content creation and more with Seneca’s new honours bachelor degree.

Register to view Honours Bachelor of Communications & Media

Read more about this program.

Skills

Throughout this program you will develop the following skills:

• Research, plan, analyze, contextualize, operationalize and evaluate communication strategies across multiple platforms
• Understand the potential use and misuse of data analytics, artificial intelligence and social media to provide informed counsel to clients
• Develop communication strategies informed by qualitative and quantitative research, integrating art, communications, artificial intelligence tools, design, technology and business
• Explore entrepreneurship  

 

Work Experience

Mandatory Degree Work Term

A work experience that includes at least one term in a formal work environment. The work term may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position.

 

Your Career

When you graduate from this program, these are the types of career options that you can explore:

• Corporate communications
• Internal and external communications
• Public relations
• Marketing
• Event planning
• Publicity
• Campaign development for various industries
• Digital content creation
• Political and public affairs
• Multimedia development
• Agency engaging in client relations
• Project management

Broad range of potential careers and work placements, including:

• Communications specialist
• Marketing communications co-ordinator
• Public relations co-ordinator
• Digital content specialist
• Advertising co-ordinator
• Public relations agency account manager
• Social media specialist
• Corporate affairs specialist
• Publicity / Publicist
• Corporate communications co-ordinator
• Community relations specialist
• Corporate social responsibility
• Entrepreneur / Consultant
• Content editor
• Copywriter