Campus

Newnham

Duration

8 Semesters (4 Years)

Credential Awarded

Honours Bachelor Degree

School

School of Marketing & Media

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This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

Learn more about Seneca’s program delivery options.

About the Program

Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights.

You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.

Advanced Entry

Graduates of a diploma program may be eligible to complete this degree faster through one of our pathway options.

Skills

Throughout this program you will develop the following skills:

Creative problem-solving Curiosity Adaptability Resiliency Strong communication skills

• Project management 

Work Experience

Mandatory Degree Work Term

A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation.  Eligibility for participation does not guarantee that a work position will be secured. Additional fees are required for the mandatory degree work term regardless of success in securing a work position. Your Career When you graduate from this program, these are the types of career options that you can explore: Marketing analyst Product manager Marketing manager Marketing assistant Digital media specialist Social media manager Advertising and promotions manager