Through this four-year degree program, you will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights.

 

You will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.

 

Skills

Throughout this program you will develop the following skills:

• Creative problem-solving
• Curiosity
• Adaptability
• Resiliency
• Strong communication skills
• Project management