Esports Marketing Management (EMK)
Campus
Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate
School
This program is offered online, with some courses available in Seneca's flexible delivery format. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Learn more about Seneca’s program delivery options.
About the Program
This eight-month graduate certificate program prepares you for an exciting marketing management career within the rapidly growing industry of esports and competitive gaming. Revenue in this sector is currently valued at more than $1 billion globally with a high demand for marketing professionals who specialize in sponsorship and branding. Your learning in this program will focus on that specific need with a curriculum that centres on developing business strategies and marketing plans for branding, advertising and sponsorship opportunities.
Part-time option is available >
Learn more about the Esports Marketing Management program
On-demand webinar
Turn your passion for esports into a career reality with our Esports Marketing Management graduate certificate program. View a recording of our recent webinar to learn more about the curriculum and explore career opportunities in the competitive gaming industry. You will need to register to view the presentation.
Skills
Throughout this program you will develop the following skills:
- advertising
- branding
- business strategy
- market research
- marketing plans
- sponsorship
Work Experience
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position. |
Review eligibility requirements for work-integrated learning