This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

 

Skills

Throughout this program you will develop the following skills:

• Propose marketing plans 

• Market research 

• Developing strategic pricing 

• Formulate budget  

• Prepare sales presentations