Campus

Seneca@York

Duration

4 Semesters (2 Years)

Credential Awarded

Ontario College Diploma

School

School of Marketing & Media

• Overview
•  
• Admission requirements
•  
• Courses
•  
• Costs
•  
• Pathways
•  
• Contact us
•  
• Apply Now

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

Learn more about Seneca’s program delivery options.

About the Program

This two-year diploma program will expose you to the different aspects of advertising communications including strategic planning, concept development, digital content creation and management, copywriting, art direction, account management, applied research and public relations.

You will be challenged to be a creative and imaginative thinker, strong-willed, and a superior writer with solid interpersonal skills.

Each semester of this program offers a building-block process with fundamentals and real-life experiences delivered by industry expert professors and advertising agency partners to nurture and inspire your creativity. Throughout each semester, you will also have opportunities to develop and present full-fledged ad campaigns.

Read more about this program.

Skills

Throughout this program you will develop the following skills:

• Copywriting
• Creative thinking
• Content creation
• Interpersonal skills

Your Career

When you graduate from this program, these are the types of career options that you can explore:

• Advertising copywriter
• Social media curators
• Digital content manager
• Digital community manager 
• Account executive
• Strategic planners
• Media buyers
• Media planners 
• Marketing communications co-ordinator

Affiliations/Associations

• Advertising and Design Club of Canada (ADCC)
• Advertising Educators Association of Canada (AEAC)
• Art Directors Club of New York
• One Club (New York)