Business Management – Entrepreneurship & Innovation (BEN)
Campus
Duration
2 Semesters (8 Months)
Credential Awarded
Ontario College Graduate Certificate
School
This program is offered in Seneca's hybrid delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements.
Learn more about Seneca’s program delivery options.
About the Program
In the Business Management – Entrepreneurship & Innovation graduate certificate program, you will learn and apply what you need to become a successful entrepreneur. You will graduate having developed a viable business idea/plan that you can use to launch a business and build your own future in the Canadian economic landscape as a sole proprietor, cooperative, business owner, innovator and manager, employing or involving others as your business grows and scales. Pursuing a startup doesn't have to be the end goal when you graduate, you can bring your innovative thinking and action to your employer, as an intrapreneur.
During the program, you will use case studies and simulations to heighten your experiential learning. You will develop your analytical skills, curiosity and openness to risk — all of which are traits inherent to innovation. You will also gain an understanding of how business decisions impact society and the environment and why sustainability in business matters.
The program will follow a mentorship-based model, allowing you to develop your professional network. This includes working with mentors on a weekly basis, access to partners across Toronto and the Greater Toronto Area, including HELIX, Seneca’s on-campus incubator.
Skills
Throughout this program you will develop the following skills:
- business modelling
- hypothesis testing
- financial literacy
- management and funding
- digital marketing solutions
- ethics
- leadership
- human capital management
- business planning and execution
