Business – Marketing (BMT)
Campus
Seneca@York, Seneca International Academy
Duration
4 Semesters (2 Years)
Credential Awarded
Ontario College Diploma
School
This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.
Learn more about Seneca’s program delivery options.
About the Program
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This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management. You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies. |
Part-time option is available >
Skills
Throughout this program you will develop the following skills:
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- Project management
Your Career
When you graduate from this program, these are the types of career options that you can explore:
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- Media planning assistant
Affiliations/Associations
- American Marketing Association
- Canadian Marketing Association
- Canadian Professional Sales Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
- Ontario Colleges Marketing Association
