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Visual Merchandising Arts (VMA)
Do you have a flair for creativity and a passion for design? Seneca Polytechnic's two-year Visual Merchandising Arts diploma program gives you hands-on expertise in fashion styling, digital design and retail and display methodologies, all while emphasizing sustainable practices.
Grounded in the fundamental principles of design, styling and visual merchandising, this program is uniquely tailored to equip graduates with a comprehensive skill set that exceeds industry standards. It will prepare you for a dynamic career that thrives on creativity and innovation. In addition, an 80-hour field placement provides an opportunity for you to gain real-world experience, expand your portfolio and network with seasoned industry professionals.
Skills
Throughout this program you will develop the following skills:
- fashion, photo and product styling
- visual storytelling and window display techniques
- social media marketing and digital design
- product knowledge and trend analysis
- prop concept, design and activation
- floorplans, merchandising directives and store operations
- colour theory and design principles
- budgeting and resource management
- communication and teamwork
Duration
4 Semesters (2 Years)
Credential Awarded
Ontario College Diploma
School
This program is offered online and is also available in Seneca's hybrid delivery format for students at Newnham Campus and the Seneca International Academy (SIA). With hybrid delivery, some coursework is online and some must be completed in person. Students choosing hybrid delivery at Newnham Campus or SIA will need to come on campus to complete in-person learning requirements.
Learn more about Seneca’s program delivery options.
About the Program
This two-year diploma program will establish your understanding of business management and entrepreneurship and introduce you to the digital tools and the skills necessary to succeed in the modern economy. Through practical hands-on classroom activities, and close interactions with our experienced faculty, you will learn about making business decisions, planning, teamwork and utilizing relevant business computer applications.
Upon completion of this program, you will have the option to enrol in Business Administration – Management (BAG) or Business Administration – Purchasing & Supply Management (BAO) and it will be possible to earn an advanced diploma in two additional semesters.
Graduates of Business (BBS) with a cumulative GPA of 3.0 or higher, have a pathway of two years toward the Honours Bachelor of Commerce – Business Management (BBM).
Part-time option is available >
Skills
Throughout this program you will develop the following skills:
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Critical thinking
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Problem solving
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Decision making
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Research
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Teamwork

