In this seminar, you will gain an overall understanding of the search engine landscape and Search Engine Optimization (SEO) as well as how search engines work and the difference between mobile, desktop and voice search. In addition, you will learn the fundamentals of SEO including keyword research, content creation and the importance of linking. You will acquire the core foundations for best practices of technical SEO such as crawlability, page speed and schema markup. This seminar will also provide insight into tracking and reporting on your SEO efforts.

Programs Associated with this Course

• Workshop in Search Engine Optimization
• Certificate in Digital Marketing Strategy Certificate Program
• Certificate in Integrated Marketing Communications

Who Should Attend

This seminar is designed for anyone looking to understand the complex world of SEO and the methodologies and tactics used to ensure your content/information is properly indexed and found within the search engines. If you work in e-commerce, marketing, and/or content creation, this seminar will enhance your skill set. Online business owners, small business owners or non-profits looking to gain visibility on the World Wide Web will also benefit from this seminar's content.

Topics/Syllabus

Search Engines

• What is a Search Engine
  • Algorithms
  • How they work
    • Mobile vs. Desktop
• Understanding the Search Engine Results Page (SERPs)
  • Advertising vs. Organic Listings
• Voice Search
• Local Search

SEO (Search Engine Optimization)

• What is SEO
• ???????Why is SEO important

???????Keys to Solid SEO Foundation

• On Page
  • Keywords
    • Keyword Types
    • Keyword Research/Analysis
    • Content Creation
    • Linking
• Technical SEO
  • Technical Constraints
    • Crawlability
    • Scheme Markup
  • Pages Performance
  • Technical Audits
    • Identifying easy to resolve issues

Reporting

• Metrics
• ???????Analysis

???????SEO Tools

• Google Search Console
  • How to setup and utilize
• Google Analytics
• Enterprise SEO Platforms vs. Point Solutions

 

FAQ

Are there course materials?
There are no required textbooks for this course. It is highly recommended for participants to bring in some of their own writing samples about which they have grammar, punctuation, or word-choice questions.

Do I get DePaul credit for this class?
No, but some DePaul CPE courses have been approved for CEU credits. This is a professional education class with different requirements than courses taken for academic credit.

How big is the class?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than 20 students.