Study in a global hub of advertising and PR

In the Public Relations and Advertising program, you will develop an understanding of public relations and advertising theories and practices. You’ll learn to consider processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively.

When you pursue a public relations and advertising degree, you may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company. Advertising focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.

DePaul is located in the heart of Chicago’s business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies upon degree completion.

We also offer the 3+3 BA/JD Program, which allows high-achieving first-year undergraduate students to be admitted simultaneously to the College of Communication (CMN) and the College of Law (LAW). You’ll complete your first three years in CMN and your final three years in LAW.

Classes

Coursework

• Advertising & Public Relations Ethics
• Copywriting
• Creativity in Advertising
• Crisis Communication Management
• Digital Advertising
• Digital and Social Media Strategy
• Event Planning
• Writing for Public Relations and Advertising

Resources

• Major Requirements
• Schedule of Classes
• Department Website

• Minor offered
• Combined bachelor's + master's degree offered

Career Options

Common Career Areas

• Account management
• Copywriting
• Event planning
• Media planning/buying
• Media relations
• Risk and crisis management
• Sales management
• Social media

More career info

94%

of Public Relations and Advertising graduates were employed, continuing their education or not seeking employment after graduation.

Major Requirements

Course Requirements

In addition to the four core College of Communication courses, students take seven required classes, three Public Relations and Advertising electives, and two additional electives from the College of Communication. All Public Relations and Advertising majors must complete a total of 16 classes (64 credit hours).

Course	Title	Quarter Hours
Required Courses:		24
PRAD 244	PRINCIPLES OF ADVERTISING
or PRAD 255	PUBLIC RELATIONS
PRAD 256	WRITING FOR PUBLIC RELATIONS AND ADVERTISING
PRAD 291	RESEARCH, DATA AND INSIGHTS
PRAD 292	DESIGN APPLICATIONS FOR PRAD PROFESSIONALS
PRAD 334	ADVERTISING AND PUBLIC RELATIONS ETHICS
or PRAD 335	DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS
PRAD 374	MEDIA RELATIONS
or PRAD 379	ADVERTISING MEDIA PLANNING
Choose one of the following courses:		4
PRAD 336	ADVERTISING CAMPAIGNS
PRAD 337	PUBLIC RELATIONS CAMPAIGNS
PRAD 339	INTEGRATED COMMUNICATION CAMPAIGNS
PRAD 387	BATEMAN PUBLIC RELATIONS CAMPAIGNS
PRAD 389	AAF CAMPAIGNS
PRAD 397	FOX SPORTS UNIVERSITY
Select three of the following:		12
CMN 292	ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours) 2
CMN 394	MAKING THE MOST OF YOUR COMMUNICATION INTERNSHIP
CMN 395	COMMUNICATION INTERNSHIP SPECIAL TOPICS
CMN 397	RESEARCH PRACTICUM 1
CMN 399	INDEPENDENT STUDY 1
PRAD 244	PRINCIPLES OF ADVERTISING
PRAD 255	PUBLIC RELATIONS
PRAD 290	PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2.0 quarter hours) 2
PRAD 320	EVENT PLANNING
PRAD 321	ADVANCED EVENT PLANNING
PRAD 333	HUMOR AND ADVERTISING
PRAD 334	ADVERTISING AND PUBLIC RELATIONS ETHICS
PRAD 335	DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS
PRAD 336	ADVERTISING CAMPAIGNS
PRAD 337	PUBLIC RELATIONS CAMPAIGNS
PRAD 338	HEALTH AND PUBLIC RELATIONS
PRAD 339	INTEGRATED COMMUNICATION CAMPAIGNS
PRAD 340	CONSUMER PROMOTION
PRAD 350	STRATEGIC COMMUNICATION PLANNING
PRAD 351	COPYWRITING
PRAD 352	DIGITAL ADVERTISING
PRAD 353	PSYCHOLOGY OF ADVERTISING
PRAD 354	PERSONAL BRANDING
PRAD 356	ADVANCED WRITING FOR PUBLIC RELATIONS
PRAD 357	ADVERTISING PORTFOLIO
PRAD 362	ENGAGING LATINX COMMUNITIES
PRAD 363	THE MEETING OF SPORTS AND ADVERTISING
PRAD 373	PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS
PRAD 374	MEDIA RELATIONS
PRAD 375	COMMUNICATION LAW
PRAD 376	CRISIS COMMUNICATION MANAGEMENT
PRAD 378	CREATIVITY IN ADVERTISING
PRAD 379	ADVERTISING MEDIA PLANNING
PRAD 381	ADVERTISING AND CHILDREN
PRAD 382	NON-PROFIT PUBLIC RELATIONS
PRAD 383	BRANDED CONTENT
PRAD 384	INTERNATIONAL PUBLIC RELATIONS
PRAD 385	INTERNATIONAL ADVERTISING
PRAD 386	BATEMAN PUBLIC RELATIONS STRATEGY
PRAD 387	BATEMAN PUBLIC RELATIONS CAMPAIGNS
PRAD 388	AAF STRATEGY
PRAD 389	AAF CAMPAIGNS
PRAD 393	SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING
PRAD 397	FOX SPORTS UNIVERSITY
PRAD 401	EYE TRACKING RESEARCH FOR THE PRAD PROFESSIONALS (2.0 quarter hours) 2
Select two electives (8 credits) from any College of Communication offerings		8

1	Students may take up to 4 hours of credit in this course toward graduation requirements.
2	A maximum of 8 credits from two credit College of Communication courses can be applied to major requirements.

Internship Credit

Students in the major may take CMN 394 and/or CMN 395 (when work relates to the major). In order to take CMN 394 or CMN 395, students must have completed two of the four communication core classes (CMN 101, CMN 102, CMN 103, CMN 104), two courses in the chosen major and have fulfilled internship program eligibility requirements. ?

Open Electives

Open elective credit also is required to meet the minimum graduation requirement of 192 hours.

Content displayed from this DePaul University catalog page.