Cultivate a dynamic career in marketing

In the master’s in Marketing program, you’ll deep-dive into hands-on marketing scenarios under the mentorship of faculty who are experts in the professional world. It prepares you for a successful career by giving you solid foundations in

• Marketing strategy
• Consumer trends and data analysis
• Effective and ethical decision making
• Business communications

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Study & work in the heart of Chicago’s business district

Marketing classes are held on the Loop Campus in downtown Chicago, within walking or commuting distance from the offices and corporate headquarters of hundreds of local and national businesses, including McDonald’s, Walgreens, Boeing and United Airlines.

Application Deadlines

Enrollment Quarter	Domestic Student Deadline	International Student Deadline
Fall	August 15	June 15
Winter	December 1	October 15
Spring	March 1	January 15
Summer	June 1	April 15

Admission Requirements

Submit an online application, essay, résumé and official transcripts.

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Required Courses

You’ll take seven core marketing courses and five marketing electives.

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No.12

DePaul was ranked among the country’s best MS in Marketing programs in North America by Eduniversal (2019).

 

$55k

The median salary for Marketing graduates was $55,000.

Collaborate with peers and network with alumni

Roger Lall, clinical professor and MSM program director, developed the Marketing Leaders Community with a few goals in mind: to increase student engagement and foster collaboration amongst the student-led organization, and to increase alumni connections. At DePaul, you’ll be able to broaden your experience inside and outside the classroom.

“Our class projects not only enabled us to simulate real-world data and scenarios, but also encouraged students from various backgrounds to work together. The variety of work and cultural backgrounds exposes DePaul students to intercultural communication, which is essential to the ever-evolving business world.”

Anna (MS ’17)

eCommerce/Digital Content Specialist, Robert Bosch Tool Corporation 

Alumni Network

Alumni of DePaul’s MS in Marketing are employed at numerous major and boutique businesses, including Bosch, Ricoh, Arrow and more. As a graduate of the program, you join the program’s strong alumni network in Chicago and beyond.

Scholarships

Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.

Marketing (MS) Admission Requirements

• ? Submit your online application and the $60 application fee.
• Submit an essay explaining your interest in the program and your professional goals.
• Submit a resume that summarizes your work experience and educational background. 
• Submit your official transcripts from all degree-granting institutions you have attended. 
  Please note that not submitting all transcripts where courses have been completed could impact course waivers.

Letters of recommendation are optional for this program.

International student admission requirements: Click here.

Deadlines

Students may apply to enroll in any quarter. To ensure that you will be able to enroll in the quarter of your choice, we recommend that you apply by these dates:

Enrollment Quarter	Domestic Student Deadline	International Student Deadline
Fall	August 15	August 15
Winter	December 1	October 1
Spring	March 1	February 1
Summer	June? 1	April 1

Learn more about Graduate Admission.

Degree Requirements

Course Requirements

Students in the MS in Marketing program must complete seven core marketing courses and five marketing electives. Please note that it is assumed that admitted students have prior coursework in statistics. Students without prior coursework in statistics must complete GSB 420 or GSB 519 prior to registering for MKT 525.

Marketing Core (7 courses)

Course	Title	Quarter Hours
MKT 555	MARKETING MANAGEMENT	4
MKT 525	MARKET RESEARCH	4
MKT 534	ANALYTICAL TOOLS FOR MARKETERS	4
MKT 535	MARKETING STRATEGIES AND PLANNING	4
MKT 545	CONSUMER BEHAVIOR	4
MKT 576	EFFECTIVE BUSINESS COMMUNICATION	4
MGT 500	LEADING EFFECTIVE AND ETHICAL ORGANIZATIONS	4

Marketing Electives (5 courses)

Any five marketing electives.

Students are not restricted to choosing from one area of interest:

Sales Leadership

Course	Title	Quarter Hours
MKT 530	CUSTOMER RELATIONSHIP MANAGEMENT
MKT 577	LEADING BUSINESS DEVELOPMENT
MKT 578	SALES STRATEGY & TECHNOLOGY

Digital Marketing

Course	Title	Quarter Hours
MKT 575	ADVERTISING AND SALES PROMOTION
MKT 595	DIGITAL MARKETING ANALYTICS & PLANNING
MKT 798	SPECIAL TOPICS (Interactive/Internet Marketing)
MKT 798	SPECIAL TOPICS (Social Media Marketing)

Marketing Strategy & Planning

Course	Title	Quarter Hours
MKT 536	PRICING STRATEGY
MKT 540	STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS

Please consult with a faculty member or advisor to assist with choosing the most appropriate courses to match your career goals.

Degree Requirements

• Satisfactory completion of the college residency requirement.
• Satisfactory completion of the seven core marketing courses and five marketing electives.
• All courses for credit toward the degree must be completed within six calendar years after the candidate's first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.??

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