MARKETING (MS)
Cultivate a dynamic career in marketing
In the master’s in Marketing program, you’ll deep-dive into hands-on marketing scenarios under the mentorship of faculty who are experts in the professional world. It prepares you for a successful career by giving you solid foundations in
- Marketing strategy
- Consumer trends and data analysis
- Effective and ethical decision making
- Business communications
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Study & work in the heart of Chicago’s business district
Marketing classes are held on the Loop Campus in downtown Chicago, within walking or commuting distance from the offices and corporate headquarters of hundreds of local and national businesses, including McDonald’s, Walgreens, Boeing and United Airlines.
Application Deadlines
Enrollment Quarter | Domestic Student Deadline | International Student Deadline |
Fall | August 15 | June 15 |
Winter | December 1 | October 15 |
Spring | March 1 | January 15 |
Summer | June 1 | April 15 |
Admission Requirements
Submit an online application, essay, résumé and official transcripts.
Required Courses
You’ll take seven core marketing courses and five marketing electives.
No.12
DePaul was ranked among the country’s best MS in Marketing programs in North America by Eduniversal (2019).
$55k
The median salary for Marketing graduates was $55,000.
Collaborate with peers and network with alumni
Roger Lall, clinical professor and MSM program director, developed the Marketing Leaders Community with a few goals in mind: to increase student engagement and foster collaboration amongst the student-led organization, and to increase alumni connections. At DePaul, you’ll be able to broaden your experience inside and outside the classroom.
“Our class projects not only enabled us to simulate real-world data and scenarios, but also encouraged students from various backgrounds to work together. The variety of work and cultural backgrounds exposes DePaul students to intercultural communication, which is essential to the ever-evolving business world.”
Anna (MS ’17)
eCommerce/Digital Content Specialist, Robert Bosch Tool Corporation
Alumni Network
Alumni of DePaul’s MS in Marketing are employed at numerous major and boutique businesses, including Bosch, Ricoh, Arrow and more. As a graduate of the program, you join the program’s strong alumni network in Chicago and beyond.
Scholarships
Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.
Marketing (MS) Admission Requirements
- ? Submit your online application and the $60 application fee.
- Submit an essay explaining your interest in the program and your professional goals.
- Submit a resume that summarizes your work experience and educational background.
- Submit your official transcripts from all degree-granting institutions you have attended.
Please note that not submitting all transcripts where courses have been completed could impact course waivers.
Letters of recommendation are optional for this program.
International student admission requirements: Click here.
Deadlines
Students may apply to enroll in any quarter. To ensure that you will be able to enroll in the quarter of your choice, we recommend that you apply by these dates:
Enrollment Quarter | Domestic Student Deadline | International Student Deadline |
Fall | August 15 | August 15 |
Winter | December 1 | October 1 |
Spring | March 1 | February 1 |
Summer | June? 1 | April 1 |
Learn more about Graduate Admission.
Degree Requirements
Course Requirements
Students in the MS in Marketing program must complete seven core marketing courses and five marketing electives. Please note that it is assumed that admitted students have prior coursework in statistics. Students without prior coursework in statistics must complete GSB 420 or GSB 519 prior to registering for MKT 525.
Marketing Core (7 courses)
Course | Title | Quarter Hours |
---|---|---|
MKT 555 | MARKETING MANAGEMENT | 4 |
MKT 525 | MARKET RESEARCH | 4 |
MKT 534 | ANALYTICAL TOOLS FOR MARKETERS | 4 |
MKT 535 | MARKETING STRATEGIES AND PLANNING | 4 |
MKT 545 | CONSUMER BEHAVIOR | 4 |
MKT 576 | EFFECTIVE BUSINESS COMMUNICATION | 4 |
MGT 500 | LEADING EFFECTIVE AND ETHICAL ORGANIZATIONS | 4 |
Marketing Electives (5 courses)
Any five marketing electives.
Students are not restricted to choosing from one area of interest:
Sales Leadership
Course | Title | Quarter Hours |
---|---|---|
MKT 530 |
CUSTOMER RELATIONSHIP MANAGEMENT | |
MKT 577 |
LEADING BUSINESS DEVELOPMENT | |
MKT 578 |
SALES STRATEGY & TECHNOLOGY |
Digital Marketing
Course | Title | Quarter Hours |
---|---|---|
MKT 575 |
ADVERTISING AND SALES PROMOTION | |
MKT 595 |
DIGITAL MARKETING ANALYTICS & PLANNING | |
MKT 798 |
SPECIAL TOPICS (Interactive/Internet Marketing) | |
MKT 798 |
SPECIAL TOPICS (Social Media Marketing) |
Marketing Strategy & Planning
Course | Title | Quarter Hours |
---|---|---|
MKT 536 |
PRICING STRATEGY | |
MKT 540 |
STRATEGIC PLANNING: DEVELOPING SUSTAINABLE BUSINESS MODELS |
Please consult with a faculty member or advisor to assist with choosing the most appropriate courses to match your career goals.
Degree Requirements
- Satisfactory completion of the college residency requirement.
- Satisfactory completion of the seven core marketing courses and five marketing electives.
- All courses for credit toward the degree must be completed within six calendar years after the candidate's first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.??
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