Marketing
Develop tactical and strategic marketing skills
As a Marketing major at DePaul, you’ll deepen your understanding of how marketing delivers value to customers and businesses. You will develop your skills for analyzing and solving market problems to create and implement marketing strategies.
Choose from one of three concentrations for your bachelor’s degree in Marketing:
- Digital Marketing incorporates the coursework you’ll need to be successful in organizations that emphasize social media, interactive and mobile marketing.
- Standard Marketing provides you with the flexibility to tailor courses to fit a wide array of careers that interest you.
- Sales Leadership allows you to combine classroom learning with real-world experiences, preparing you for professional growth opportunities that often come with success in sales management. You’ll benefit from mentorship and career connections provided by faculty and corporate partners associated with DePaul’s Sales Leadership Center.
Your bachelor’s degree in Marketing from DePaul will be enhanced by completing a directed internship with a local business in an area of marketing that fits your interest.
Our Integrated Marketing Education (IME) honors sequence gives a select group of Marketing majors a hands-on opportunity to develop skills in marketing management, taking courses that focus on information gathering analysis, strategic planning or tactical decision-making.
DePaul’s Driehaus College of Business is located in downtown Chicago, in the heart of the city’s business district, providing you with countless opportunities to intern and work professionally with leading businesses and marketing firms.
Classes
Coursework
- Consumer Behavior
- International Marketing
- Internet Marketing
- Marketing Management
- Marketing Analysis and Planning
- Mobile Marketing
- New Product Development
- Quantitative Methods
- Sales Strategy and Technology
- Social Media Marketing
Resources
Concentrations/Tracks
- Digital Marketing
- Sales Leadership
- Standard
Career Options
Common Career Areas
- Advertising
- Brand management
- Consumer product marketing
- Market research
- Product development
- Sales management
- Strategic planning
93%
of Marketing graduates were employed, continuing their education or not seeking employment after graduation.
Major Requirements
Course Requirements
In addition to MKT 301, a student majoring in Marketing is required to complete the following courses totaling 38.0 hours plus 4.0 hours to be shared with the Business Core (42.0 hours total):
- Three required courses to be taken for 10.0 hours:
- MKT 250 NAVIGATING MARKETING CAREERS (2 hours)
- MKT 310 CONSUMER BEHAVIOR
- MKT 305 INTRODUCTION TO MARKETING RESEARCH
- One required course to be taken in Business Core:
- MKT 276 EFFECTIVE BUSINESS COMMUNICATION
- One Marketing Concentration of seven courses to be taken for 28.0 hours to be chosen from:
- Digital Marketing
- Sales Leadership
- Standard Marketing
Business Communication Requirement
MKT 276 must be completed by students majoring in Marketing and serves as the Communication requirement in the Business Core.
Second Marketing Concentration
While a student may complete more than one Marketing concentration, at least 50% of the courses used for the completion of a second concentration must be unique to the completion of that concentration.
Career Management Course
Students are required to complete the Career Course (250) associated with the major. Students who double major may choose the Career Course (250) associated with either major provided that hours for graduation are satisfied. Students should take the Career Course as soon as possible.
Global Business Perspective
If any MKT or ICS 350 course is shared between Global Business Perspective and the Marketing major, additional hours of Open Elective credit are required. Any MKT or ICS 350 course used toward the Global Business Perspective requirement must be passed with C- or higher.
Open Electives
Open elective credit (22.0 hours) is also required to meet the minimum graduation requirement of 192 hours.
Combined Bachelor’s + Master’s Program Participants
Students admitted to a Marketing Combined Bachelor’s + Master’s program may apply up to three approved graduate course(s) towards their undergraduate degree. Students should see academic advisor for additional information.
Graduation Requirements
All Marketing (MKT) courses and any other courses used toward the Marketing major must be completed with a minimum grade of C- and with a combined GPA of 2.000 or higher.
Content displayed from this DePaul University catalog page.
