Marketing communications has become dominated by digital media. Digital marketing is one of the most effective ways to build customer relationships and promote your organization's products or services. Digital ad spending is expected to climb to well over half of total media spend by 2021*, well beyond TV spend. For anyone working on a digital marketing plan, understanding search engine optimization, search engine marketing, social media, mobile, content marketing and other areas is essential.

The Digital Marketing Strategy certificate is a marketing program that provides a comprehensive understanding of the fundamentals needed to build a clear, cooperative communication strategy for your organization by strategically aligning the essential elements of your digital programs.

* Source: https://mogointeractive.com/breaking-down-us-media-ad-spending-2016-2021/

Program Requirements

To receive the Digital Marketing Strategy certificate, students must successfully complete four required courses and two elective courses. Each marketing course, certificate program and/or seminar can be taken as a stand-alone class; however, there is a benefit to obtaining the comprehensive skills associated with the Digital Marketing Strategy certificate. The selection of electives may vary from year to year.

Required Courses:

• Digital Marketing Fundamentals Certificate Program*
• Practical Internet Marketing Certificate Program*
• Social Media Marketing Certificate Program*
• Search Engine Marketing Certificate Program

Elective Courses (choose two):

• Content Marketing Strategy Certificate Program*
• Google Analytics Prep Course: Apply for Google Certification
• Jacobs and Stone Multichannel Marketing Communications Certificate Program
• Predictive Analytics Certificate Program
• Search Engine Optimization (SEO) Seminar

* Note: Students can take either the in-class or online course offering.

 

Courses in this Program

• Content Marketing Strategy Certificate Program
• Digital Marketing Fundamentals Certificate Program
• Google Analytics Prep Course: Apply for Google Certification
• Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program
• Practical Internet Marketing Certificate Program
• Predictive Analytics Certificate Program
• Search Engine Marketing Certificate Program
• Search Engine Optimization (SEO) Seminar
• Social Media Marketing Certificate Program

Who Should Attend

 

• Experienced marketers wishing to acquire new skill sets
• Marketing managers
• Account managers
• Marketing research professionals
• Advertising professionals
• Public relations practitioners
• Business owners and entrepreneurs

 

FAQ

What are the requirements for the Digital Marketing Strategy Certificate?
To receive the Digital Marketing Strategy certificate, students must successfully complete four required courses and two elective courses.

Do I get DePaul credit for these classes?
No, but some have been approved for CEU credits. These classes are professional education classes with different requirements than courses taken for academic credit.

How big are the classes?
Class size is limited to allow for a more interactive environment in the classroom. Most classes have fewer than twenty students.

Will I have to write papers and take exams?
While the assignments differ for each instructor and course, you will be assigned non-graded homework, and you will receive feedback on each of your assignments. Some courses also include in-class presentations.

Are the courses very technical?
Some of the topics are technical but are described in a way that a non-technical person can understand. At every stage of the program, theory is integrated with the technology - we aim to provide insight for technical and non-technical participants.

Does this program qualify for financial assistance through the Workforce Innovation and Opportunity Act (WIOA)?
In order to find out if you qualify for financial assistance, you must first contact Workforce Development. As a certified program under the  ILLINOIS workNet  initiative, this program has been approved for workforce training grants for those who are eligible. Funding may  be available for those receiving unemployment benefits. Please contact Workforce Development for more information.