MARKETING ANALYSIS (MS)
Build a data-driven career
In the Master of Marketing Analysis program, you’ll take a quantitative approach to real-world marketing challenges in preparation for a career in business and marketing analytics, market research, interactive marketing, or other data-driven marketing roles. You’ll develop strong foundational knowledge in
- Customer and market analysis
- Detecting trends and business opportunities
- The latest marketing analytics tools
- Decision-making strategies
- Crafting marketing strategies based on data collection and interpretation
For international students: this program is a STEM-designated program, which can qualify you to extend your post-graduation stay in the United States.
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A city that runs on data
Chicago is home to dozens of Fortune 500 companies working at the forefront of data-driven marketing. DePaul’s Loop Campus is within walking or commuting distance from the offices and corporate headquarters of hundreds of local and national businesses.
Application Deadlines
Enrollment Quarter | Domestic Student Deadline | International Student Deadline |
Fall | August 15 | June 15 |
Winter | December 1 | October 15 |
Spring | March 1 | January 15 |
Summer | June 1 | April 15 |
Admission Requirements
Submit an online application, essay, résumé, and official transcripts.
Required Courses
You’ll take seven core courses and five electives.
91%
of Kellstadt graduates were employed, continuing their education or pursuing other goals within six months of graduation.
$55k
The median salary for Marketing Analysis graduates was $55,000.
Learn from marketing strategists
Our marketing faculty provide a well-rounded education. Associate Professor Suzanne Fogel teaches consumer behavior, market segmentation and interdisciplinary decision-making courses. For her corporate clients, she has taught marketing strategy and brand positioning. Her consulting and pro bono projects include consumer insight development, segmentation and survey research and analysis.
“During my final-round job interview ... I presented the projects I completed in Advanced Marketing Research [at DePaul], which impressed my interviewer a lot. It is not an exaggeration to say that I wouldn’t have found my current job without the multivariate data analysis skills I obtained through this course.”
Ella (MS ’10)
Consultant, Kantar Millward Brown
Alumni Network
Alumni of the Master of Marketing Analysis program at DePaul work at numerous major and boutique businesses, including Millward Brown, Isuzu and more. As a graduate of the program, you join the program’s strong alumni network in Chicago and beyond.
Scholarships
Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.
Marketing Analysis (MS) Admission Requirements
- Submit your online application and the $60 application fee.
- Submit an essay explaining your interest in the program and your professional goals.
- Submit a resume that summarizes your work experience and educational background.
- Submit your official transcripts from all degree-granting institutions you have attended.
Please note that not submitting all transcripts where courses have been completed could impact course waivers.
Letters of recommendation are optional for this program.
International student admission requirements: Click here.
Deadlines
Students may apply to enroll in any quarter. To ensure that you will be able to enroll in the quarter of your choice, we recommend that you apply by these dates:
Enrollment Quarter | Domestic Student Deadline | International Student Deadline |
Fall | August 15 | August 15 |
Winter | December 1 | October 1 |
Spring | March 1 | February 1 |
Summer | June? 1 | April 1 |
Learn more about Graduate Admission.
If you need assistance to complete your application and/or have questions, contact the Kellstadt office at (312) 362-8810 or kgsb@depaul.edu.
Degree Requirements
Course Requirements
Students should have sufficient knowledge in statistics to enter the program. If students need to acquire these skills one of the following courses will be required:
Course | Title | Quarter Hours |
---|---|---|
GSB 420 | BUSINESS ANALYTICS TOOLS | 4 |
or GSB 519 | BUSINESS ANALYTICS TOOLS (FORMERLY GSB420) |
Students complete the MS in Marketing Analysis by taking seven required courses and five elective courses for a total of 12 courses.
Core Courses (7 courses)
Course | Title | Quarter Hours |
---|---|---|
MKT 525 | MARKET RESEARCH | 4 |
MKT 526 | ADVANCED MARKET RESEARCH | 4 |
MKT 534 | ANALYTICAL TOOLS FOR MARKETERS | 4 |
MKT 535 | MARKETING STRATEGIES AND PLANNING | 4 |
MKT 545 | CONSUMER BEHAVIOR | 4 |
MKT 555 | MARKETING MANAGEMENT | 4 |
MKT 576 | EFFECTIVE BUSINESS COMMUNICATION | 4 |
Elective Courses (5 courses)
Students select two additional courses from marketing electives and three courses from the analytical group for a total of five courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.
Marketing Electives
Course | Title | Quarter Hours |
---|---|---|
Select two of the following: | 8 | |
MKT 529 |
PRECISION MARKETING | |
MKT 530 |
CUSTOMER RELATIONSHIP MANAGEMENT | |
MKT 578 |
SALES STRATEGY & TECHNOLOGY | |
MKT 595 |
DIGITAL MARKETING ANALYTICS & PLANNING | |
MKT 793 |
MARKETING INTERNSHIP | |
MKT 798 |
SPECIAL TOPICS (as approved by the Department Chair) 1 |
1 |
MKT 798: Predicting Consumer Choice Behavior cannot be used as an elective for the MS in Marketing Analysis program. |
The Analytical Group
Course | Title | Quarter Hours |
---|---|---|
Select three of the following: | 12 | |
ACC 637 |
DATA MINING AND ANALYTICS | |
DSC 423 |
DATA ANALYSIS AND REGRESSION | |
DSC 424 |
ADVANCED DATA ANALYSIS | |
DSC 425 |
TIME SERIES ANALYSIS AND FORECASTING | |
DSC 484 |
WEB DATA MINING | |
ECO 511 |
BUSINESS AND ECONOMIC FORECASTING | |
IS 549 |
DATA WAREHOUSING | |
DSC 441 |
FUNDAMENTALS OF DATA SCIENCE | |
MKT 798 |
SPECIAL TOPICS (Predicting Choice Behavior) |
?Degree Requirements
- Satisfactory completion of the college residency requirement.
- Satisfactory completion of 12 courses (7 required courses and 5 elective courses: 2 from marketing electives and 3 are from the analytical group).
- All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.?
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