Build a data-driven career

In the Master of Marketing Analysis program, you’ll take a quantitative approach to real-world marketing challenges in preparation for a career in business and marketing analytics, market research, interactive marketing, or other data-driven marketing roles. You’ll develop strong foundational knowledge in

• Customer and market analysis
• Detecting trends and business opportunities
• The latest marketing analytics tools
• Decision-making strategies
• Crafting marketing strategies based on data collection and interpretation

For international students: this program is a STEM-designated program, which can qualify you to extend your post-graduation stay in the United States.

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A city that runs on data

Chicago is home to dozens of Fortune 500 companies working at the forefront of data-driven marketing. DePaul’s Loop Campus is within walking or commuting distance from the offices and corporate headquarters of hundreds of local and national businesses.

Application Deadlines

Enrollment Quarter	Domestic Student Deadline	International Student Deadline
Fall	August 15	June 15
Winter	December 1	October 15
Spring	March 1	January 15
Summer	June 1	April 15

Admission Requirements

Submit an online application, essay, résumé, and official transcripts.

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Required Courses

You’ll take seven core courses and five electives.

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91%

of Kellstadt graduates were employed, continuing their education or pursuing other goals within six months of graduation.

 

$55k

The median salary for Marketing Analysis graduates was $55,000.

Learn from marketing strategists

Our marketing faculty provide a well-rounded education. Associate Professor Suzanne Fogel teaches consumer behavior, market segmentation and interdisciplinary decision-making courses. For her corporate clients, she has taught marketing strategy and brand positioning. Her consulting and pro bono projects include consumer insight development, segmentation and survey research and analysis.

“During my final-round job interview ... I presented the projects I completed in Advanced Marketing Research [at DePaul], which impressed my interviewer a lot. It is not an exaggeration to say that I wouldn’t have found my current job without the multivariate data analysis skills I obtained through this course.”

Ella (MS ’10)

Consultant, Kantar Millward Brown 

Alumni Network

Alumni of the Master of Marketing Analysis program at DePaul work at numerous major and boutique businesses, including Millward Brown, Isuzu and more. As a graduate of the program, you join the program’s strong alumni network in Chicago and beyond.

Scholarships

Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.

Marketing Analysis (MS) Admission Requirements

• Submit your online application and the $60 application fee.
• Submit an essay explaining your interest in the program and your professional goals.
• Submit a resume that summarizes your work experience and educational background. 
• Submit your official transcripts from all degree-granting institutions you have attended. 
  Please note that not submitting all transcripts where courses have been completed could impact course waivers.

Letters of recommendation are optional for this program.

International student admission requirements: Click here.

Deadlines

Students may apply to enroll in any quarter. To ensure that you will be able to enroll in the quarter of your choice, we recommend that you apply by these dates:

Enrollment Quarter	Domestic Student Deadline	International Student Deadline
Fall	August 15	August 15
Winter	December 1	October 1
Spring	March 1	February 1
Summer	June? 1	April 1

Learn more about Graduate Admission.

If you need assistance to complete your application and/or have questions, contact the Kellstadt office at (312) 362-8810 or kgsb@depaul.edu.

Degree Requirements

Course Requirements

Students should have sufficient knowledge in statistics to enter the program. If students need to acquire these skills one of the following courses will be required:

Course	Title	Quarter Hours
GSB 420	BUSINESS ANALYTICS TOOLS	4
or GSB 519	BUSINESS ANALYTICS TOOLS (FORMERLY GSB420)

Students complete the MS in Marketing Analysis by taking seven required courses and five elective courses for a total of 12 courses.

Core Courses (7 courses)

Course	Title	Quarter Hours
MKT 525	MARKET RESEARCH	4
MKT 526	ADVANCED MARKET RESEARCH	4
MKT 534	ANALYTICAL TOOLS FOR MARKETERS	4
MKT 535	MARKETING STRATEGIES AND PLANNING	4
MKT 545	CONSUMER BEHAVIOR	4
MKT 555	MARKETING MANAGEMENT	4
MKT 576	EFFECTIVE BUSINESS COMMUNICATION	4

Elective Courses (5 courses)

Students select two additional courses from marketing electives and three courses from the analytical group for a total of five courses from the following list of approved electives. Please note that approved electives may have prerequisites that are not part of the MS in Marketing Analysis curriculum and will not be waived.

Marketing Electives

Course	Title	Quarter Hours
Select two of the following:		8
MKT 529	PRECISION MARKETING
MKT 530	CUSTOMER RELATIONSHIP MANAGEMENT
MKT 578	SALES STRATEGY & TECHNOLOGY
MKT 595	DIGITAL MARKETING ANALYTICS & PLANNING
MKT 793	MARKETING INTERNSHIP
MKT 798	SPECIAL TOPICS (as approved by the Department Chair) 1

1	MKT 798: Predicting Consumer Choice Behavior cannot be used as an elective for the MS in Marketing Analysis program.

The Analytical Group

Course	Title	Quarter Hours
Select three of the following:		12
ACC 637	DATA MINING AND ANALYTICS
DSC 423	DATA ANALYSIS AND REGRESSION
DSC 424	ADVANCED DATA ANALYSIS
DSC 425	TIME SERIES ANALYSIS AND FORECASTING
DSC 484	WEB DATA MINING
ECO 511	BUSINESS AND ECONOMIC FORECASTING
IS 549	DATA WAREHOUSING
DSC 441	FUNDAMENTALS OF DATA SCIENCE
MKT 798	SPECIAL TOPICS (Predicting Choice Behavior)

?Degree Requirements

• Satisfactory completion of the college residency requirement.
• Satisfactory completion of 12 courses (7 required courses and 5 elective courses: 2 from marketing electives and 3 are from the analytical group).
• All courses for credit toward the degree must be completed within six calendar years after the candidate’s first term of enrollment in the Kellstadt Graduate School of Business. After a lapse of six years a course is expired. An expired course is not acceptable for the purpose of satisfaction of degree requirements and is not applicable to the degree.?

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