MARKETING (MBA)
Train for leadership in the rapidly developing world of marketing
DePaul’s Marketing MBA program will give you a strong foundation in market research, category management, business development and digital marketing. Specialize in one of these four areas, or combine areas of specialization to suit your career goals. This degree offers you a path to a number of positions, including account manager, digital marketing manager, director of research or senior research analyst.
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Study and work in the heart of Chicago
Chicago is home to hundreds of national and local companies, startups, and nonprofits, including approximately 35 Fortune 500 companies. Classes are held on the Loop Campus in downtown Chicago, within walking or commuting distance from the offices of major corporations, including Walgreens, Boeing and United Airlines.
Application Deadlines
Enrollment Quarter | Domestic Student Deadline | International Student Deadline |
Fall | August 15 | August 15 |
Winter | December 1 | October 1 |
Spring | March 1 | February 1 |
Summer | June 1 | April 1 |
Admission Requirements
Submit an online application, essay, letters of recommendation and résumé.
Required Courses
You’ll take 11 MBA core courses and five electives.
97%
of MBA graduates were employed, continuing their education or pursuing other goals within six months of graduation.
$85k
The median reported salary for MBA graduates was $85,000.
Learn from faculty with real-world experience
Jacqueline Kuehl, instructor and executive director of the digital marketing program, worked in leadership for major companies like Glory, The NPD Group, Insights Now and PepsiCo’s Frito Lay, and has used her background and expertise to develop the university’s digital marketing curriculum. At DePaul, you’ll learn from Professor Kuehl and many other influential faculty members within the marketing field.
“The fundamentals [and hard skills developed in my economics, accounting and finance] classes have helped me understand how business decisions should be approached in a more holistic way and allowed me to be more strategic in my approach to problems.”
Caroline (MBA ’20)
Alumni Network
Connect with fellow Marketing MBA graduates who hold leadership roles at major firms in the U.S. and abroad, including Leo Burnett, DDB Needham, Grainger and Wrigley. In addition, you’ll be connected to the more than 195,500 DePaul University alumni across colleges, of which 122,500 are right here in the Chicago area.
Flexible formats to work with any lifestyle
Full-time Day MBA for early-career professionals or career changers. Classes offered during the day.
Evening MBA for established professionals in need of flexibility. Classes are in the evenings.
Scholarships
Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.
Marketing MBA Admission Requirements
- ?Application & fee
- Essay
- Letter of recommendation
- Resume
- Test optional – GMAT/GRE Scores (submission is optional)
- Interview (Full-time MBA only)
- International student admission requirements: Click here.
Submit your online application and the $60 application fee
An essay explaining your interest in the program and your professional goals is required.
The Kellstadt Graduate School of Business requires official transcripts from all degree-granting institutions. The admission committee reserves the right to request official transcripts from universities where an applicant attended but did not complete a degree. Please note that not submitting all transcripts where courses have been completed could impact course waivers.
Full-time MBA applicants must submit one letter of recommendation from a current or previous employer. Submit the letter through the online application or kgsb@depaul.edu. Be sure to include the name of the recommender and applicant's name on the letter.? ??
All MBA applicants must also submit a professional resume that summarizes their work experience and educational background.
?Interviews are required only for applicants to the Full-time MBA program. The admission committee may require applicants to other programs to schedule an interview if necessary.
Deadlines
To ensure that you will be able to enroll in the quarter of your choice, we recommend that you apply by these dates:
Enrollment Quarter | Domestic Student Deadline | International Student Deadline |
Fall | August 15 | June 15 |
Winter | December 1 | October 15 |
Spring | March 1 | January 15 |
Summer | June 1 | April 15 |
Learn more about Graduate Admission.
Concentration Requirements
The Marketing MBA will help you sharpen your skills in four key areas: market research, category management, business development and digital marketing. You can specialize in one area or combine areas to further enhance your skill set. The program will provide you with the knowledge and skills necessary to identify and develop programs and products that meet customer needs, and it will prepare you for assuming and successfully discharging managerial responsibilities in marketing or marketing-related positions.
In this program you can choose to focus on a variety of practical advanced marketing skills, including the ability to:
- Develop and conduct targeted market research, which will boost your interviewing and survey creation skills while you use advanced statistics to analyzing small data sets.
- Coordinate syndicated data from various sources and use it to develop marketing plans for your business or industry.
- Translate research data into real-world business decisions.
- Thoroughly understand category management and how it helps to make better purchasing and pricing decisions.
- Develop marketing plans that work in a multicultural market to support global new business development and expansion.
- Advance key skills in digital marketing and online consumer research.
Course Requirements
The concentration in Marketing requires the following four courses:
Course | Title | Quarter Hours |
---|---|---|
MKT 535 | MARKETING STRATEGIES AND PLANNING | 4 |
Select a minimum of three additional graduate-level marketing courses 1 | 12 |
1Not including MKT 555 MARKETING MANAGEMENT.
Students may take additional graduate-level marketing courses as electives and are encouraged to consult with department faculty for course recommendations.
You can focus on one area of interest or take a broad array of classes to enhance your skills.
Here are some suggested courses for specific areas of interest. If you have some other topics in mind, a faculty member or advisor can help you choose the best courses to match your interests.
Brand Management
Course | Title | Quarter Hours |
---|---|---|
MKT 541 |
BRAND MANAGEMENT | |
MKT 542 |
BRAND CULTURE | |
MKT 545 |
CONSUMER BEHAVIOR | |
MKT 575 |
ADVERTISING AND SALES PROMOTION | |
MKT 582 |
CATEGORY MANAGEMENT |
Business Development
Course | Title | Quarter Hours |
---|---|---|
MKT 550 |
BUSINESS TO BUSINESS MARKETING | |
MKT 577 |
LEADING BUSINESS DEVELOPMENT | |
MKT 578 |
SALES STRATEGY & TECHNOLOGY | |
MKT 582 |
CATEGORY MANAGEMENT |
Consumer Insights
Course | Title | Quarter Hours |
---|---|---|
MKT 525 |
MARKET RESEARCH | |
MKT 526 |
ADVANCED MARKET RESEARCH | |
MKT 529 |
PRECISION MARKETING | |
MKT 534 |
ANALYTICAL TOOLS FOR MARKETERS | |
MKT 545 |
CONSUMER BEHAVIOR | |
MKT 570 |
SERVICE DESIGN AND PATIENT EXPERIENCE | |
MKT 798 |
SPECIAL TOPICS (PREDICTING CONSUMER CHOICE BEHAVIOR) |
Digital Marketing
Course | Title | Quarter Hours |
---|---|---|
MKT 595 |
DIGITAL MARKETING ANALYTICS & PLANNING | |
MKT 798 |
SPECIAL TOPICS (SOCIAL MEDIA MARKETING) | |
MKT 798 |
SPECIAL TOPICS (MULTI-CHANNEL MARKETING) |
Global Marketing
Course | Title | Quarter Hours |
---|---|---|
MKT 557 |
INTERNATIONAL MARKETING | |
MKT 558 |
MARKETING ACROSS CULTURES: A GLOBAL PERSPECTIVE | |
MKT 559 |
EMERGING MARKETS | |
IB 750 |
INTERNATIONAL BUSINESS SEMINAR I |
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