Train for leadership in the rapidly developing world of marketing

DePaul’s Marketing MBA program will give you a strong foundation in market research, category management, business development and digital marketing. Specialize in one of these four areas, or combine areas of specialization to suit your career goals. This degree offers you a path to a number of positions, including account manager, digital marketing manager, director of research or senior research analyst.

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Study and work in the heart of Chicago

Chicago is home to hundreds of national and local companies, startups, and nonprofits, including approximately 35 Fortune 500 companies. Classes are held on the Loop Campus in downtown Chicago, within walking or commuting distance from the offices of major corporations, including Walgreens, Boeing and United Airlines.

Application Deadlines

Enrollment Quarter	Domestic Student Deadline	International Student Deadline
Fall	August 15	August 15
Winter	December 1	October 1
Spring	March 1	February 1
Summer	June 1	April 1

Admission Requirements

Submit an online application, essay, letters of recommendation and résumé.

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Required Courses

You’ll take 11 MBA core courses and five electives.

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97%

of MBA graduates were employed, continuing their education or pursuing other goals within six months of graduation.

 

$85k

The median reported salary for MBA graduates was $85,000.

Learn from faculty with real-world experience

Jacqueline Kuehl, instructor and executive director of the digital marketing program, worked in leadership for major companies like Glory, The NPD Group, Insights Now and PepsiCo’s Frito Lay, and has used her background and expertise to develop the university’s digital marketing curriculum. At DePaul, you’ll learn from Professor Kuehl and many other influential faculty members within the marketing field.

“The fundamentals [and hard skills developed in my economics, accounting and finance] classes have helped me understand how business decisions should be approached in a more holistic way and allowed me to be more strategic in my approach to problems.”

Caroline (MBA ’20)

Alumni Network

Connect with fellow Marketing MBA graduates who hold leadership roles at major firms in the U.S. and abroad, including Leo Burnett, DDB Needham, Grainger and Wrigley. In addition, you’ll be connected to the more than 195,500 DePaul University alumni across colleges, of which 122,500 are right here in the Chicago area.

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Flexible formats to work with any lifestyle

Full-time Day MBA for early-career professionals or career changers. Classes offered during the day.
Evening MBA for established professionals in need of flexibility. Classes are in the evenings.

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Scholarships

Graduate school is an investment in your future. Kellstadt awarded more than $3 million to incoming students last year. Learn more about scholarship opportunities available to you.

Marketing MBA Admission Requirements

• ?Application & fee
• Essay
• Letter of recommendation 
• Resume
• Test optional – GMAT/GRE Scores (submission is optional)
• Interview (Full-time MBA only)
• International student admission requirements: Click here.

Submit your online application and the $60 application fee

An essay explaining your interest in the program and your professional goals is required.

The Kellstadt Graduate School of Business requires official transcripts from all degree-granting institutions. The admission committee reserves the right to request official transcripts from universities where an applicant attended but did not complete a degree. Please note that not submitting all transcripts where courses have been completed could impact course waivers.

Full-time MBA applicants must submit one letter of recommendation from a current or previous employer. Submit the letter through the online application or kgsb@depaul.edu. Be sure to include the name of the recommender and applicant's name on the letter.? ??

All MBA applicants must also submit a professional resume that summarizes their work experience and educational background.

?Interviews are required only for applicants to the Full-time MBA program. The admission committee may require applicants to other programs to schedule an interview if necessary.

Deadlines

To ensure that you will be able to enroll in the quarter of your choice, we recommend that you apply by these dates:

Enrollment Quarter	Domestic Student Deadline	International Student Deadline
Fall	August 15	June 15
Winter	December 1	October 15
Spring	March 1	January 15
Summer	June 1	April 15

Learn more about Graduate Admission.

Concentration Requirements

The Marketing MBA will help you sharpen your skills in four key areas: market research, category management, business development and digital marketing. You can specialize in one area or combine areas to further enhance your skill set. The program will provide you with the knowledge and skills necessary to identify and develop programs and products that meet customer needs, and it will prepare you for assuming and successfully discharging managerial responsibilities in marketing or marketing-related positions.

In this program you can choose to focus on a variety of practical advanced marketing skills, including the ability to:

• Develop and conduct targeted market research, which will boost your interviewing and survey creation skills while you use advanced statistics to analyzing small data sets.
• Coordinate syndicated data from various sources and use it to develop marketing plans for your business or industry.
• Translate research data into real-world business decisions.
• Thoroughly understand category management and how it helps to make better purchasing and pricing decisions.
• Develop marketing plans that work in a multicultural market to support global new business development and expansion.
• Advance key skills in digital marketing and online consumer research.

Course Requirements

The concentration in Marketing requires the following four courses:

Course	Title	Quarter Hours
MKT 535	MARKETING STRATEGIES AND PLANNING	4
Select a minimum of three additional graduate-level marketing courses 1		12

1Not including MKT 555 MARKETING MANAGEMENT.

Students may take additional graduate-level marketing courses as electives and are encouraged to consult with department faculty for course recommendations.

You can focus on one area of interest or take a broad array of classes to enhance your skills.

Here are some suggested courses for specific areas of interest. If you have some other topics in mind, a faculty member or advisor can help you choose the best courses to match your interests.

Brand Management

Course	Title	Quarter Hours
MKT 541	BRAND MANAGEMENT
MKT 542	BRAND CULTURE
MKT 545	CONSUMER BEHAVIOR
MKT 575	ADVERTISING AND SALES PROMOTION
MKT 582	CATEGORY MANAGEMENT

Business Development

Course	Title	Quarter Hours
MKT 550	BUSINESS TO BUSINESS MARKETING
MKT 577	LEADING BUSINESS DEVELOPMENT
MKT 578	SALES STRATEGY & TECHNOLOGY
MKT 582	CATEGORY MANAGEMENT

Consumer Insights 

Course	Title	Quarter Hours
MKT 525	MARKET RESEARCH
MKT 526	ADVANCED MARKET RESEARCH
MKT 529	PRECISION MARKETING
MKT 534	ANALYTICAL TOOLS FOR MARKETERS
MKT 545	CONSUMER BEHAVIOR
MKT 570	SERVICE DESIGN AND PATIENT EXPERIENCE
MKT 798	SPECIAL TOPICS (PREDICTING CONSUMER CHOICE BEHAVIOR)

Digital Marketing

Course	Title	Quarter Hours
MKT 595	DIGITAL MARKETING ANALYTICS & PLANNING
MKT 798	SPECIAL TOPICS (SOCIAL MEDIA MARKETING)
MKT 798	SPECIAL TOPICS (MULTI-CHANNEL MARKETING)

Global Marketing

Course	Title	Quarter Hours
MKT 557	INTERNATIONAL MARKETING
MKT 558	MARKETING ACROSS CULTURES: A GLOBAL PERSPECTIVE
MKT 559	EMERGING MARKETS
IB 750	INTERNATIONAL BUSINESS SEMINAR I

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