Public Relations and Advertising
Study in a global hub of advertising and PR
In the Public Relations and Advertising program, you will develop an understanding of public relations and advertising theories and practices. You’ll learn to consider processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively.
When you pursue a public relations and advertising degree, you may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company. Advertising focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas.
DePaul is located in the heart of Chicago’s business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies upon degree completion.
We also offer the 3+3 BA/JD Program, which allows high-achieving first-year undergraduate students to be admitted simultaneously to the College of Communication (CMN) and the College of Law (LAW). You’ll complete your first three years in CMN and your final three years in LAW.
Classes
Coursework
- Advertising & Public Relations Ethics
- Copywriting
- Creativity in Advertising
- Crisis Communication Management
- Digital Advertising
- Digital and Social Media Strategy
- Event Planning
- Writing for Public Relations and Advertising
Resources
Career Options
Common Career Areas
- Account management
- Copywriting
- Event planning
- Media planning/buying
- Media relations
- Risk and crisis management
- Sales management
- Social media
94%
of Public Relations and Advertising graduates were employed, continuing their education or not seeking employment after graduation.
Course Requirements
In addition to the four core College of Communication courses, students take seven required classes, three Public Relations and Advertising electives, and two additional electives from the College of Communication. All Public Relations and Advertising majors must complete a total of 16 classes (64 credit hours).
| Course | Title | Quarter Hours |
|---|---|---|
| Required Courses: | 24 | |
|
PRAD 244 |
PRINCIPLES OF ADVERTISING | |
|
or PRAD 255 |
PUBLIC RELATIONS | |
|
PRAD 256 |
WRITING FOR PUBLIC RELATIONS AND ADVERTISING | |
|
PRAD 291 |
RESEARCH, DATA AND INSIGHTS | |
|
PRAD 292 |
DESIGN APPLICATIONS FOR PRAD PROFESSIONALS | |
|
PRAD 334 |
ADVERTISING AND PUBLIC RELATIONS ETHICS | |
|
or PRAD 335 |
DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS | |
|
PRAD 374 |
MEDIA RELATIONS | |
|
or PRAD 379 |
ADVERTISING MEDIA PLANNING | |
| Choose one of the following courses: | 4 | |
|
PRAD 336 |
ADVERTISING CAMPAIGNS | |
|
PRAD 337 |
PUBLIC RELATIONS CAMPAIGNS | |
|
PRAD 339 |
INTEGRATED COMMUNICATION CAMPAIGNS | |
|
PRAD 387 |
BATEMAN PUBLIC RELATIONS CAMPAIGNS | |
|
PRAD 389 |
AAF CAMPAIGNS | |
|
PRAD 397 |
FOX SPORTS UNIVERSITY | |
| Select three of the following: | 12 | |
|
CMN 292 |
ADOBE CREATIVE CLOUD WORKSHOP (2.0 quarter hours) 2 | |
|
CMN 394 |
MAKING THE MOST OF YOUR COMMUNICATION INTERNSHIP | |
|
CMN 395 |
COMMUNICATION INTERNSHIP SPECIAL TOPICS | |
|
CMN 397 |
RESEARCH PRACTICUM 1 | |
|
CMN 399 |
INDEPENDENT STUDY 1 | |
|
PRAD 244 |
PRINCIPLES OF ADVERTISING | |
|
PRAD 255 |
PUBLIC RELATIONS | |
|
PRAD 290 |
PUBLIC RELATIONS AND ADVERTISING WORKSHOP (VARIABLE TOPICS) (2.0 quarter hours) 2 | |
|
PRAD 320 |
EVENT PLANNING | |
|
PRAD 321 |
ADVANCED EVENT PLANNING | |
|
PRAD 333 |
HUMOR AND ADVERTISING | |
|
PRAD 334 |
ADVERTISING AND PUBLIC RELATIONS ETHICS | |
|
PRAD 335 |
DIVERSITY & CURRENT ISSUES IN ADVERTISING AND PUBLIC RELATIONS | |
|
PRAD 336 |
ADVERTISING CAMPAIGNS | |
|
PRAD 337 |
PUBLIC RELATIONS CAMPAIGNS | |
|
PRAD 338 |
HEALTH AND PUBLIC RELATIONS | |
|
PRAD 339 |
INTEGRATED COMMUNICATION CAMPAIGNS | |
|
PRAD 340 |
CONSUMER PROMOTION | |
|
PRAD 350 |
STRATEGIC COMMUNICATION PLANNING | |
|
PRAD 351 |
COPYWRITING | |
|
PRAD 352 |
DIGITAL ADVERTISING | |
|
PRAD 353 |
PSYCHOLOGY OF ADVERTISING | |
|
PRAD 354 |
PERSONAL BRANDING | |
|
PRAD 356 |
ADVANCED WRITING FOR PUBLIC RELATIONS | |
|
PRAD 357 |
ADVERTISING PORTFOLIO | |
|
PRAD 362 |
ENGAGING LATINX COMMUNITIES | |
|
PRAD 363 |
THE MEETING OF SPORTS AND ADVERTISING | |
|
PRAD 373 |
PUBLIC RELATIONS & ADVERTISING ENTREPRENEURS | |
|
PRAD 374 |
MEDIA RELATIONS | |
|
PRAD 375 |
COMMUNICATION LAW | |
|
PRAD 376 |
CRISIS COMMUNICATION MANAGEMENT | |
|
PRAD 378 |
CREATIVITY IN ADVERTISING | |
|
PRAD 379 |
ADVERTISING MEDIA PLANNING | |
|
PRAD 381 |
ADVERTISING AND CHILDREN | |
|
PRAD 382 |
NON-PROFIT PUBLIC RELATIONS | |
|
PRAD 383 |
BRANDED CONTENT | |
|
PRAD 384 |
INTERNATIONAL PUBLIC RELATIONS | |
|
PRAD 385 |
INTERNATIONAL ADVERTISING | |
|
PRAD 386 |
BATEMAN PUBLIC RELATIONS STRATEGY | |
|
PRAD 387 |
BATEMAN PUBLIC RELATIONS CAMPAIGNS | |
|
PRAD 388 |
AAF STRATEGY | |
|
PRAD 389 |
AAF CAMPAIGNS | |
|
PRAD 393 |
SPECIAL TOPICS IN PUBLIC RELATIONS AND ADVERTISING | |
|
PRAD 397 |
FOX SPORTS UNIVERSITY | |
|
PRAD 401 |
EYE TRACKING RESEARCH FOR THE PRAD PROFESSIONALS (2.0 quarter hours) 2 | |
| Select two electives (8 credits) from any College of Communication offerings | 8 | |
| 1 |
Students may take up to 4 hours of credit in this course toward graduation requirements. |
| 2 |
A maximum of 8 credits from two credit College of Communication courses can be applied to major requirements. |
Internship Credit
Students in the major may take CMN 394 and/or CMN 395 (when work relates to the major). In order to take CMN 394 or CMN 395, students must have completed two of the four communication core classes (CMN 101, CMN 102, CMN 103, CMN 104), two courses in the chosen major and have fulfilled internship program eligibility requirements. ?
Open Electives
Open elective credit also is required to meet the minimum graduation requirement of 192 hours.
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