Sports Business Option
- Recognize the challenges and issues within the sports industry.
- Develop and apply analytical skills to improve sports business decision making.
- Identify and interpret core financial practices and issues in the sports industry.
- Analyze problems to develop and adjust marketing strategies in the sports industry.
- Prepare and critically evaluate the strategic implications of sponsorship.
- Develop and apply analytical skills to improve sports business decision making.
| Code | Title | Credits |
|---|---|---|
| Required Core | ||
| BA 350 | THE BUSINESS OF SPORT | 2 |
| BANA 450 | INTRODUCTION TO SPORTS ANALYTICS | 2 |
| FIN 450 | FINANCING SPORT | 2 |
| MRKT 451 | SPORTS MARKETING | 2 |
| MRKT 452 | SPORTS SPONSORSHIP | 2 |
| MRKT 489 | PERSONAL SELLING SKILLS AND TECHNIQUES | 4 |
| Electives | ||
| Select two courses from the following: | 8 | |
| PROJECT MANAGEMENT | ||
| LEADERSHIP | ||
| INFLUENCE AND NEGOTIATION | ||
| DIGITAL MARKETING PLATFORMS | ||
| CUSTOMER RELATIONSHIP MANAGEMENT | ||
| INTEGRATED MARKETING COMMUNICATIONS | ||
| Total Credits | 22 | |
