The course aims to introduce you to contemporary marketing theory and practice, emphasising business-based data analysis as central to marketing practice today to provide a credible technical background in Digital Marketing.

 

Teaching and learning methods include lectures, seminars and group work which will encourage you to develop intellectual and cognitive skills. This includes a project, led by research-active academic staff, linking theory and practice.

 

You will learn about the latest research in the fields of digital marketing and analysis; the emphasis is on understanding research findings, rather than the research process. You will be engaged in locating, collecting, referencing, critiquing, applying evidence, challenging assumptions, questioning and interpreting contemporary research articles, conference papers and case studies.

 

Depending on the modules studied, you will be assessed via a range of methods including, reports, practical exercises, individual coursework, discussion papers and research plans.

 

Attainment of the Certificate and/or Diploma is on successful achievement of the following credits attributed to the modules of study:

• Postgraduate Certificate in Digital Marketing and Analytics (60 credits)
• Postgraduate Diploma in Digital Marketing and Analytics (120 credits)

 

All modules are at postgraduate level (level 7 in the UK’s national scheme).