BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour, and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This course allows for a focus on current trends in business and marketing. 

 

The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible, and digital business practices. In addition, experiential learning elements throughout the course will be shaped by industry and learning will be enhanced through the digital and technological approaches.  

 

The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical, and global in outlook.

 

Throughout the course, the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge, and debate issues. Other learning techniques include company visits, guest speakers, and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials, and workshops.

 

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests, and time-constrained assessments.